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SEO (Search Engine Optimisation) is the process of getting traffic from organic search results on Search Engines. Google, Yahoo and other search engines show a set of primary search results to users and these results are ranked according to their relevancy through Search Engine Optimisation. This guide is to answer the basic questions which pop up in the mind of anyone new to this strategy. From generating traffic for your website, to keywords and the importance of using SEO services, we are going to help you sort out any and all confusion. There are certainly some of the best SEO companies, which are giving their customers the most reliable SEO services with the help of their SEO experts.
Do I need SEO for my website?
Google, Bing, Yahoo are the main source of driving traffic to your website. Although social media also helps you get traffic, but still, its Search Engines that are most commonly used for navigation purposes by online users. Whether your website is related to content generation or your business portfolio, people search for your website on Google before searching on any social media platform.
Why Search Engines are more popular in use than in ever-expanding social media? Well, the indexing takes the targeted audience to your website, looking for the things which you are offering. So, if your website is not SEO friendly, you are surely missing out on some extraordinary opportunities of driving traffic to your website. If your website is optimised, you will benefit in terms of increased revenues and publicity for your product. The idea is that investment in SEO will create more business for you, and in turn create positive ROI (Return on Investment).
Do I need an SEO expert?
Though some people can easily understand the basics, for a layman, SEO is often a bit too technical and complex. If you want to invest your time in understanding SEO then free material is widely available on the internet. If you have time to get decent search engine optimisation education, then combine this knowledge with best practices and you are on your way to become an SEO expert.
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However, then your time will become full of the learning of these practices and all the different aspects within SEO. This is when it may make sense to look into an SEO expert to handle this for you. With full command on the subject matter and on-hand experience, an SEO expert can help you develop your website with the maximum optimisation of its content. Some of best SEO companies are giving SEO services with specialised focus on content optimisation.
Will my website be visible on Search Engines without SEO?
With advancement in technology, internet junkies are working to bring improvement so that they can crawl deep in the world of the web to give maximum results to their users. However, marketing work in a specific way; one wrong move can result in your website waning on internet search results due to missteps or violations of policies. With right search engine optimisation and with the help of an SEO expert however, your website can give you an increasing number of visitors and exposure.
As SEO is a marketing tool for increased visibility of your website on the internet, we can’t deny the significance of using this tool for revenue generation through our website. A website is your portfolio of your work, so it should be structured in a way that Search Engines can easily connect it in their database.
Source by Andrew Scott