SEO checklist for apartment complexes?

Hi Everyone,

What are the boxes you'd make sure you check for apartment complex SEO? I've helped a non-profit take SEO traffic from 5k visits per month to over 100k visits per month by using long-tail content but haven't done anything for apartment complexes yet. Here's what I'm thinking:

  • Keyword research
  • Optimize site with keywords
  • Sign up for Google Places and optimize with keywords
  • ???

Overall it seems like ranking on page 1 for "apartments for rent [city name]" is outside the budget since page 1 is dominated by index sites, so I'm looking to check the lowest hanging fruit for SEO at this point. With that in mind, what else would you add to this list?

submitted by /u/josephwesley
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