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Let’s take a look at a good overview on what exactly does a placemat advertising business refers to. Obviously it’s about advertising in a very innovative and interesting method. We’ve been using placemats in restaurants for the purpose of dining in but now advertising minds has found a clever way of featuring local businesses over these placemats.
Let us understand how this innovative business works. The advertiser offers to restaurateur the placemats that would be carrying printed advertisement of some local business. If, for example, the preparation of advertisement printed placemats cost the advertiser $ 500 on monthly basis, he can charge a reasonable margin, from the local businessman whose business is being advertised through those placemats.
Here are some benefits that the advertiser can experience:
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- Earning a good margin through local businessmen whose products or services are being advertised over the placemats.
- The restaurant owner benefits by having free, clean and hygienic placemats.
- The local businessman benefits by getting his services or products get effectively advertised at nominal cost plus reaching through the niche customers.
- He also saves lots of money from advertisement in newspapers or magazines, which are actually fortune in comparison to the cost incurred over placemat advertising.
Most of the time, the mid segment restaurants are the ones the permit for advertising through placemats to be conducted through them. This is not possible through high-end restaurants as most of them are franchisee eateries under the bond of a bigger food brand. The modest restaurants are successfully able to serve the purpose of this innovative kind of advertising. Such eateries are very much popular and thronged by local populace. This brings the most suitable kind of popularity to all those services and products that are seeking effective advertising.
Source by Richard Colaiuta