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These days there are many PR and digital agencies plying for trade in the market place with exaggerated claims that they can perform miracles with your business's website SEO and that they will get your site ranking at number one in Google's search engine results pages. But please, do not get taken in by them.
The practice of online marketing is fairly new and as a concept business owners are still unsure about the whole SEO process and how it can be advantageous to their business.
If website SEO is taken out correctly then a business will definitely notice an increase in visitors to their website and their online presence will receive a massive boost, helping to generate more sales and develop a larger customer base.
To help your business recruit the correct digital or PR agency for your company's goals, I have listed a few tips below.
Does the agency have proof of their SEO achievements?
It is a fact of life that when pitching for contract people will over egg their claims in a bid to woe you. So it is imperative that you see some proof. Ask the PR or digital agency for some references and make sure you check them out. Has the agency got any case studies to show their achievements? If this request is turned down and they refuse to provide any evidence, walk away very quickly and look elsewhere.
Will the agency keep you well-informed?
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Communication is critical in any business and more importantly, clear and concise information is a necessity. Make sure the SEO agency that is carrying out your website SEO has a well-defined communications policy. Will they be easy to get hold of? Have they promised to supply you with monthly reports listing the latest website rankings on your agreed keywords? You will want to know of any increases or other during the campaign and be fully informed of any industry tweaks that may affect your website SEO rankings.
Has the agency gotten realistic goals?
Has the website SEO agency you are talking to guaranteed that they will get you ranking at position number one across all major search engines? If so, then they are lying. All online marketing agencies will strive to get your site ranking as high as possible and will optimize your site for the keywords you have agreed. But the way a search engine determines your site ranking changes continuously and they tweak their algorithms in an attempt to deliver quality results, so an agency can never promise a number one ranking. The agency will have a strategy for building quality back links into your site and will produce creative and engaging content that will most certainly boost your websites search engine presence, but a number one spot can not be taken for granted.
Has the website SEO been offered as a free bolt-on to a web build?
If the optimization has been offered as a freebie package to a new web build by the agency then I would strongly advise you to walk away. The idea that website SEO campaign can be thrown in as a BOGOF offer is ridiculous. Online marketing is a very time-consuming and demanding process that requires a dedicated team of professionals to carry out. The procedure requires a great deal of planning, research and implementation. A professional agency, no matter how successful they were could not deliver a successful SEO package free of charge. They would soon be out of business or would cobble together a third-rate campaign that would yield no results for you.
Source by Martin Penwald